25: Launching a BBQ Brand with Demond Mullen of SWEEETHEAT Sauces and Rubs

Demond Mullen (also known as DJ) is the owner of SWEEETHEAT Sauces and Rubs. Based in Willow Grove, PA, SWEEETHEAT Sauces and Rubs are sold at many local retailers in the Philadelphia area including Di Bruno Brothers, Weaver's Way, Kimberton Whole Foods and many more. He describes his products as all natural with multiple layers of flavor that start off sweet and end with a mild flavorful touch of heat. 

In this episode, DJ shares how SWEEETHEAT Sauces and Rubs were born out of his catering business, Streetside BBQ, and how he increased his product distribution by focusing on more localized growth strategies.  In the table topic, DJ gives us his tips on how to get your products into local retailers.

Learn more about Demond and SWEEETHEAT Sauces and Rubs below:

• Website: sweeetheat.com
• Instagram: @sweeetheat_ssb
• Facebook: /sweeetheat
• Twitter: @sweeetheat_ssb

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